5 tips for choosing the right typeface

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There are thousands of paid-for and free fonts now available for creatives to choose from. However, when it comes to picking a typeface, you can't rely on gut alone. Making the right choice depends on function, context and a whole host of other factors. But how do you ensure you're going about it the right way? With these pointers, you won't go far wrong...

01. Think function

Always think about function as well as form. There's no point finding a typeface that ticks the creative boxes, testing it and wowing your client with it, only to discover that it won't actually work for the project because it lacks key technical features. Consider these from the start.

02. Follow foundries

Type should be in your consciousness, not something you only think about when you need to use it. Try following some foundries on social networking sites, read typography blogs or simply keep your eyes peeled for good and bad examples of type you see out in the world. The more you notice, the more you'll know.

03. Test rigorously

Always test your type in ways that are relevant to the project. You don't know if a typeface will work until you've seen it at the right size and tested whether the spacing works. You need a realistic idea of how it's going to look – which you often won't get from fake Latin.

04. Think effectively

Like any design decision, typeface selection needs to be the result of effective thinking. The fact that you like a typeface doesn't necessarily mean it's going to convey the right brand messages to your target audience. You may convince your client, but the design won't do its job.

05. Pair up properly

If you're trying to pair two typefaces, start by defining what you want to achieve: are you aiming for harmony or contrast? Are you looking for complementary typefaces with corresponding curves, for example? Be careful not to let things get too uniform. Done wrong, this can be as inadvisable as double denim. To get it right, read our article on how to find the perfect font pairing.

3 Tips For Wearing Jewelry On The Beach

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Summer is knock, knock, knocking at our door and carrying with it hot days, one can only endure by spending a day on the beach or the pool. If you think it is enough to put on you bathing suit, grab a towel and flip-flops, and head to the beach, you have never been more wrong. The beach has become, in case you haven’t noticed, a cat-walk of its own. So what can you do? You can join the club of fashionistas that are rockin’ accessories with their swimsuits. Of course, any one could take a random necklace and pair it up with any swimsuit, but it takes a true fashion aficionado to do it right. Following some of the advices bellow, you may easily get there.

1. Match The Styles

Jewelry On The Beach – Match The Styles

The most important step is to make sure the jewelry matches your swimsuit. You wouldn’t wear pearls with sweatshirt, wouldn’t you? The same goes for swimsuits. With sporty swimsuit a simple pair of hoop earrings would be enough. If your suit is youthful and with trendy graphics you can have fun with bright colored jewelry like neon or pink. If, on the other hand, you’ve decided to go for classic look, and a swimsuit with high cut bottoms, you can be creative by choosing the same style jewelry, like retro pendants and barrettes. For a more modern look and a simple solid color bathing suit, accessories can add a bit of edginess, if you choose for the simple but effective ones. The best choices are cuff bracelets and color-block necklaces. Interesting exotic swimsuits demand equally exotic jewelry, so go for the Moroccan chic.

2. It’s All One Big Puzzle

Jewelry On The Beach

Make choosing the right jewelry a matching game. It’s not all about swimsuit. It has to match the other accessories you might have. With all of these pieces you can make a certain look that will mean something to you. If you are a romantic soul, chose a simple swimsuit, and some of the many different breezy beach kaftans, and match it with a golden or silver cuff bracelet and a pendant necklace. If you prefer the old Hollywood elegance, opt for the retro bathing suit with a floppy sun hat and some cute retro jewelry, like cherry earrings. It can be a fun game. For example, you can choose a bracelet with the same pattern as on your flip-flops. Or a pendant on your necklace may be the same as the one you have on your beach bag.

3. Low-Maintenance = Low Worries

We all know that bijouterie can’t always take the pressure of summer sun, and especially a lot of water, so choose your jewelry carefully. It should be, up to some point, waterproof. This means, that the layers of color or some parts of the material shouldn’t fall of, after you spend some time in the water. And if you can’t be sure that it will endure some longer period, then, don’t bother wasting a lot of money on it. Better go for the cheaper option, which you can easily replace with another, equally cheap, once the first one is out of use.

Here’s a million dollar tip for the end: The most important trick is to match the swimsuit and the accessories with your personality. This way, nothing you choose may be “a fashion no-no”, but everything you put on becomes “a self-confidence yes yes”.

What to Wear to the Beach: 5 Outfit Ideas

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As I mentioned in yesterday's article Top 10 Fabulous Beach Day Essentials, there are so many cute coverups and other options to wear to the beach. If you're stumped for what to wear to the beach or just want a little bit of inspiration, here are five beach day outfit ideas.

Outfit #1

This outfit makes the quintessential "shorts and a top" look a lot more interesting. First, a black monokini doubles as a top when worn under denim shorts and a button-down white shirt left unbuttoned for maximum cool factor. A fun floral bag adds color and interest, while turquoise gladiator sandals are far more fabulous than basic flip flops.

Outfit #2

This outfit keeps it simple in the best possible way. A loose white tee and shorts combine for the ultimate summer uniform, while a basic black bikini is universally flattering. Dark faux Wayfarers (or real ones if you have the cash) are just as classic. I love the addition of some metallic Havaianas sandals and a buffalo plaid bag for a little extra interest that still keeps it simple.

Outfit #3

This look channels the 80's trend that's so popular right now with lots of brights and a hint of acid wash for good measure. This outfit would be a great way to play up a bright bikini. Neon aviators match a cute eco-friendly shopping tote that doubles as a beach bag, while basic Havaianas are simply a summer staple that go with everything.

Outfit #4

This outfit reminds me of a mix between Charlotte York and Elle Woods - cute and preppy, but still fun. The overall look is very matchy-matchy, but that's part of what makes it work. A pretty pink dress is the focus of this outfit, layered over a crisp white bikini with metallic accents. A wide brimmed hat adds style and sun protection for your scalp, while white and gold metallic accessories tie the whole ensemble together.

Outfit #5

I think this outfit is my favorite of the bunch: a forever classic white beach kaftan paired with some stud-embellished flip flops, Chanel-inspired sunglasses and a colorful tote. Perfect for the stylish city girl who doesn't want to give up her basic black but still wants to embrace summer fashion.

Your Thoughts?

What's your favorite outfit to wear to the beach? Do you like to keep it simple with a dress and flip flops, or mix it up a little more? Share your beach outfit ideas in the comments section.